“The greatest glory in living lies not in never falling, but in rising every time we fall.” – Ralph Waldo Emerson

Photo by Jungwoo Hong on Unsplash

 

 

 

 

 

 

 

One of the most difficult things to do when you own a business is to keep your emotion out of it, especially, when you have invented the product or service. Not that there isn’t emotion behind any business one creates, there absolutely is. But, when you create something that begins as a fleeting thought, an idea… Then pour your heart, soul, sweat, tears, and yes blood, literally… Into it, and watch it come to life and make it to market… There is just something very real and emotional about that.

When you are passionate about something there is always a level of intense emotion. Passion is great, but the emotional side needs to be maintained. Otherwise, it is easy to become angry, depressed, discouraged, and cynical. Not everyone is going to love the product, believe in the product, or buy the product.

When we started, online reviews were just becoming a thing. They did not quite have the clout as a research and buying aid quite yet. But they did start becoming more and more relevant, prevalent, and exposing. Consumers had a platform to rave or roast your product for all to view. The bad reviews are always hard to swallow, but those first ones are like swallowing glass. At least what I imagine glass would feel like if swallowed.

To a consumer, it’s just a widget. Most don’t understand what went into the development of it; before the 3D drawing ever hit the factory floor. And, most never will and that is ok. That’s just business.

So when a bad review goes live…
When a customer says nasty things on social media…
When a customer post a picture of your product in the trash…
When a customer says your product is crap…
When a retailer decides they don’t want to stock your product…
When a retailer says they don’t get it…
When a retailer says it will never sell…

You need keep your emotions in check and not take it personally, and avoid an emotional reaction. AND, when you see another company copy your idea – you really need to keep your emotions out of it. That is business and has been since the beginning of time.

The key is to remember why you started the business in the first place. The negative emotions will come, deal with them accordingly. DO NOT make decisions or plans influenced by them. Of course, those who know our story, know this is shared from actual experience. This happened as I alluded to in earlier parts. Yes, emotions ran high; it was a very difficult time. We went from the top of the roller coaster, cruising along the top. Until we dropped like all roller coasters do.
Our life also became an emotional roller coaster. Our family was all in, one basket of eggs. Go-Go Babyz was on the verge of closing the doors many times during this period.

We prevailed and continue to the climb today.
We did this because we didn’t let our emotions run us and our decisions…
We dug deep to reignite our passion and drew on it to carry us through.
We flipped the switch to survival mode and focused on the solution…
We stopped trying to control the things which were out of our control…
We focused on what we could control and did what we do best…
We did what got us to where we were before the fall.
We got back to the basics, back to the drawing board…
We refocused, revised, and we rose again…

One baby step at a time, limping along with our battle wounds. Such is the life of a business owner; an entrepreneur if you prefer the buzz word of the day. So the fallen has risen again! Our plan is to continue to rise until we feel our job with this one is done…

Until then, be ready for more stories to come.

Talk Soon,
Kevin W.
Owner – Operator – Dad
@Leap272

 

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